Managing Your Customers

Most small businesses in Utah know how to forge emotional connections naturally with their customers. That’s part of their strengths as small businesses. Big corporations often try to mimic those close relationships, typically with customer management software systems. These programs can help turn one-time customers into long-term customers. In this course, we’ll learn how to create an integrated, customer-centered business, and examine how affordable software systems can support it. This practical knowledge, with computer-based assistance, can save time and precious resources and increase profits. We’ll explore how the State of Utah and other government programs can support your customer relationship management (CRM), and you’ll learn some key CRM terms. By the end of this module you’ll have the know-how to launch CRM throughout your company. So let’s start.