Utah SBDC Webinar Series

Leveraging YouTube to Convert Views into Business

​​​​​​​YouTube marketing expert Cory Henke will teach you key strategies and tools you need to know to leverage YouTube to drive sales. You'll learn about content creation, targeting, and click-type marketing to launch or scale any campaign with success as well as how to evaluate and understand what is working and what is not. If you want to harness the power of YouTube for your business, this webinar is for you.
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Cory Henke

​​​​​​​Cory Henke is an import from California but can't get enough of the Utah scenery. Before launching his ad agency Variable Media 4 years ago, he diligently worked for agencies including Yahoo! and Molio. At Molio, he was able to lead a team, develop analytics products, and work with one of Utah's largest direct-to-consumer brands, Purple.com, where he helped them grow on the YouTube platform. Cory was once mistaken for Brad Pitt's stunt double.